Web Design & User Experience
I have conceptualized, designed, and printed a wide variety of small format projects, including posters, case tucks, wobblers, cooler statics, and drink menus. My experience with small format print extends not only to on-premise accounts such as bars, but to off-premise and chain accounts such as c-stores.
In creating these projects, I use existing brand identities and standards combined with client concepts to create promotional materials for a wide variety of clients.
Project Overview:
I created a responsive microsite that was designed an coded from scratch using HTML and JavaScript.
Web Design / Code
Project Overview:
I conceptualized, designed, prototyped and conducted user research for an app that focuses on streamlining the in-store shopping experience. The goal of the app is to alleviate the stress of weekly meal planning or last-minute dinner options. Scanning items while shopping allows for a quick and easy checkout while simultaneously adding items to your pantry. Items logged in your pantry can suggest and prioritize recipes based on an estimated shelf life. Targeted towards families and young adults, the app is an effortless way to reduce time and money spent on meal planning, excessive purchasing, and wasted food.
Prototype made using Adobe Xd
App Design / Prototype
Project Overview:
I redesigned, prototyped and conducted user research for for a mobile and desktop version of the University of Wisconsin - Stout campus map website to help users to get to know different buildings, facilities, parking lots, bus routes, and campus boundaries.
Prototype made using Adobe Xd